Social Media is now an important metric in Google’s search relevancy ranking algorithm. For some businesses, FaceBook, Twitter and LinkedIn can make a measurable improvment to the flow of business prospects and leads. These Social Media networks are now valid search engine optimisation (SEO) tools and should be part of any website redesign. FaceBook can make a difference to your web site traffic volume, generate more enquiries, and some potential purchasers of your products and services. Social Media optimisation’s network traffic will register on the web server traffic logfiles in the “referring sites” section.
Google Does Social Media Bigtime
During the last few years, social networkinga has steadly developed into an important component of both a personal communications and corporate website ranking.
When Google began including Social Media as a ranking factor in search their relevancy calculations, the search paradigm shift was immediate!
To it put an old-fashioned way – “If you ain’t part of the steam roller, you must be part of the road!”
Regardless of your personal lack of interest or outright antipathy towards Social Media, if you are in business on the WWW, you decline to adopt Social Media at your own risk.
In my mind, it makes sense to do anything mainstream to generate more leads, and additional potential buyers of your products and services. To do so, you need an understanding of;
- Social media marketing and networking from an end-user’s viewpoint
- Ensuring that Social Media use is optimised to give you an advantage over competitors
- How to use the latest plugins, widgets and connectivity
If you use a modern CMS such as WordPress, technical support is easier, as new components simply plug in!
To a large degree, SMO (Social Media Optimisation) is a non-measurable portion of the search assessment algorithm. Google remains inscrutable and divests few facts on the importance they place on Social Media – except to say that its a key indicator… Therefore, you will never know how much your Social Media presence contributes to your SERPs rankings…
Traffic from individual SM networks is another matter, as this will get counted in the webserver traffic log files in the “Referring Websites” area. That means you do have a ruler to measure SM visitor statistics.
Its important to understand the distinction between Social Media-influenced SERPs rankings on Google, versus the visitors Social Media networks send to you. These are vaguely related but vastly different measurement metrics.
If you’d to get your business profile raised on Social Media networks, contact us now.